The Digital Marvels logo

☛ Designed with Museo Sans 700 font

Touché Spaces

Brand and customer space

Personalized product selection

Personal cloud space

Touché contacts

New group space

Messages

New message

Image upload

Surf the Web page upload

Touché Avenue

Product detail

A casual dress code 1.5h interview by the end of April 2011 set the pace for my position as the user experience and interaction designer and the first employee at The Digital Marvels. There I've learned about NYC fashion, entrepreneurship, web development and user experience. Reporting directly to the CEO, I designed from scratch a web app working consistently in all screen sizes and operative systems. Leading the design team, product design and user experience, I’ve shaped our product sketching app flows, managing CSS and playing an important role in the QA field for both Touché and omniTouché applications. Here's how I got into it from my graphic design background:

It was 5am NYC time on a late March 2011 Sunday when I received a new LinkedIn message asking if I was interested in talking about the possibility of joining a team in Spain. The company was called The Digital Marvels, Inc; it had only a founder and a couple of advisors and I couldn't find any other info about it through a deep Google search besides a single–page website with some IT job offers and a glassy mint logo.
We setup a Skype call for the very next day and 4 days after, another call followed.

Beforehand, I had a “food for thought” sandbox list email that ranged from Google voice recognition to Georgia Tech's Argon. That made me quite nervous, considering that I had acquired my first smartphone less than 6 months ago and I din't even know what Javascript or Boxee exactly were. I felt strikingly lost, but a couple of weeks later I had another email introducing me to an advisor for a 3rd interview to prove my experience and skills, as to get a sense of my hands–on capabilities. I remember this one being exceptionally fast, direct and straightforward, so I thought that my brief mobile design experience by that time wasn't convincing enough of my learning capabilities. Guess what!… I was wrong.

Many people are trying to scale the omni–channel experience almost entirely through algorithms, gaming, device tracking and (sometimes) by stepping on people’s privacy. We’ve taken a simpler route, one that reflects the way people naturally sell and buy and considers sales motivations, shopping behaviors and consumer needs. Our platform scales the omni–channel experience with the human touch, enabling Luxury, Fashion and Retail brands to offer consumers a seamless and personalized brand experience – across all channels – before, at, and after the point of sale (in-store and online).

Consumer app flow

Mockup for Brand customization screen

Mockup for Calendar

Mockup for contacts

Cloud folders order and navigation

Sketch for Notifications panel

Mockup for thumbnails crop screen

Sketch for Detail pages

Mockup for Detail pages

Sketch for Folder shapes

Mockups for Folder shapes